gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• Pick-up lines, language patterns, verbal tricks and gimmicks are NOT enough to get laid in general.
  搭讪路线，语言模式，话术和诡计（gimmick）一般情况下不足以SC。
• During their height, drive-ins used attention-grabbing gimmicks to entice even more people to become patrons.
  在他们的身高，驱动程式使用注意抢占噱头，以吸引更多的人成为顾客。
• The company, insisted its president, was about technological innovation, not gimmicks.
  总裁坚持说，公司是研究技术革新，而不是玩花招。
• There are many satanic gimmicks, which deceptively present only part of the truth, and they are always bestsellers, because Satan knows that undiscerning people always gravitate toward evil.
  撒旦的诡计有很多，其手法是只讲出部分真理，并且他们往往是最畅销的，因为撒旦知道没有辨别能力的人们总是容易堕向邪恶。
• If you want a problem solved, beware politicians bearing gimmicks.
  如果你希望问题得到解决，就要小心那些玩弄花招的政客。
• In a December update, Koum said his company's focus was on messaging and only messaging& no games, no advertising, no gimmicks.
  在去年12月公布最新数据时，库姆说，他的公司关注的是消息，也只有消息，不是游戏，不是广告，不是华而不实的东西。
• My advice to job seekers is to stop with the tricks and gimmicks and figure out ways to show your value.
  我对求职者们的建议是停止这些噱头、把戏，想办法展现你的价值。
• If you start by producing a standard CV then you will be sure to have the basics right; get the content right before focusing on the design. The content and the presentation are more important than design gimmicks.
  假如你打算制作标准型简历，那一定要保证基本的东西是对的：在设计之前要先确保内容正确，内容和展示文稿比设计噱头更加重要。
• They sound more like Mission Impossible and Star Trek gimmicks than weapons.
  它们听上去象是一个不可能的任务和星际旅行中的小机关而不是武器。
• I don't trust fancy gimmicks in cars.
  我觉得汽车上一些别出心裁的小玩意靠不住。