gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• I developed a system for sharing sales gimmicks that worked.
  我建立了一套制度，让所有业务员共享行之有效的销售策略。
• No sleeves, pulls, shells, magnets, or gimmicks of any kind.
  没有袖子、任何的掩护、磁铁或秘密装置。
• We don't use gimmicks to sell our products.
  我们销售产品不搞什么噱头。
• In a December update, Koum said his company's focus was on messaging and only messaging& no games, no advertising, no gimmicks.
  在去年12月公布最新数据时，库姆说，他的公司关注的是消息，也只有消息，不是游戏，不是广告，不是华而不实的东西。
• By this, I mean they use too many gimmicks, have too much color and generally overwhelm the viewer.
  这，我的意思是，他们使用太多的噱头，也有许多颜色和一般风靡观众。
• They sound more like Mission Impossible and Star Trek gimmicks than weapons.
  它们听上去象是一个不可能的任务和星际旅行中的小机关而不是武器。
• Well-worn horror tropes also have provided a laundry list of gimmicks filmmakers need to work around& or use to misdirect audiences anew.
  已经被用滥的恐怖手法也提供了一长串电影导演需绕开或者用来重新误导观众的招数。
• As Paul Johnson, director of the Institute for Fiscal Studies, has also noted, a tax system devoid of principles and rife with gimmicks is unpredictable and so a source of damaging uncertainty.
  伦敦财政研究所（instituteforfiscalstudies）所长保罗约翰逊（pauljohnson）也指出，一套缺乏原则、充满欺骗的税收体制是不可预测的，因此也造成了具有破坏性的不确定性。
• However these are just marketing gimmicks that propagate the myth.
  然而这些只是噱头的营销传播的神话。
• The party has not only muddied its message but has also cluttered its political programme with gimmicks.
  这个政党不仅使它的主旨显得扑朔迷离，而且让各种花招充斥它的政治纲领。