ploy

英 [plɔɪ]

美 [plɔɪ]

n.  计谋; 策略; 手法; 花招

复数：ploys　过去式：ployed　

GRE

Collins.1 / BNC.9604 / COCA.11458

牛津词典

noun

• 计谋；策略；手法；花招
  words or actions that are carefully planned to get an advantage over sb else
  1. a clever marketing ploy
     机智的销售策略
  2. It was all a ploy to distract attention from his real aims.
     那全是障眼法，借以转移对他真实目的的注意。

柯林斯词典

• N-COUNT 计策；计谋；手段
  Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
  1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
     圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

英英释义

noun

• a maneuver in a game or conversation
  Synonym:gambitstratagem
• an opening remark intended to secure an advantage for the speaker
  Synonym:gambit

双语例句

• It could be a psychological ploy, or something worse.
  他们可能有点心理问题，或者更糟。
• It is thought the burning sensation of the chilli pepper is an evolutionary ploy to stop mammals eating them.
  有人认为，辣椒味道刺激，这可能是辣椒保护自己不被哺乳动物吃掉的一种进化的策略。
• Others accused him of a ploy to derail tougher European proposals.
  其他人则指责布什这是在耍花招，使欧洲更为严格的提议无法实施。
• Mr Moore, a former ACT health minister, said it might be questioned whether the ploy was promotional, but highlighted the industry's latest of a series of desperate tactics.
  摩尔先生是ACT的前卫生部长，他说，这种做法是否是促销宣传可能会受到质疑，但这种做法突出了烟草业不顾一切的系列最新策略。
• It is too early to judge whether the ploy worked.
  要判断这一策略是否有效，目前还为时尚早。
• Fox responded quickly, saying that it has negotiated in good faith, and called Cablevision's claims a "ploy" to get the government to step in.
  福克斯迅速作出反应，说谈判是真诚，并且声称有线电视的主张是一个“策略”，希望得到政府的介入。
• India Against Corruption, a grass-roots movement that has spawned an anticorruption political party called the Aam Admi Party, alleged that the transactions amounted to a ploy for DLF to give the Gandhi family property and money to curry favor.
  印度反腐败组织（该组织作为一项草根运动推动了反腐败政党平民党（AamAdmiParty）的建立）称，这些交易是DLF的一种策略，旨在用房地产和金钱来贿赂甘地家族。
• What odd psychological ploy does Leoben conoy use against Kara Thrace while she's his prisoner on new caprica?
  当里奥本寇诺依在新卡布里卡将卡拉瑟瑞斯囚禁的时候，他用了什么古怪的心理策略？
• I think this is just a government ploy to deceive the public.
  我认为这只是政府欺骗公众的手段。
• It's such an obvious ploy for attention.
  这吸引注意力的伎俩太明显了。